Task 4: Evaluate Marketing Plan ASSESSMENT INSTRUCTIONS This task will require you to conduct evaluation of the marketing activities implemented in Workplace Assessment Task 3. STEPS TO TAKE 1. Access and review the following: Marketing plan developed in Workplace Assessment Task 2. Monitoring report prepared in Workplace Assessment Task 3. Performance data on established benchmarks to measure outcomes of marketing activities implemented in Workplace Assessment Task 3. 2. Evaluate the marketing activities implemented in Workplace Assessment Task 3 according to the evaluation methods outlined in the marketing plan. 3. Analyse the effectiveness of each implemented activity on each of the following parameters based on performance data: Consistency with overall marketing direction Exposure achieved Penetration of target market Cost-effectiveness of financial resources Cost-effectiveness of human resources 4. Outline at least two recommendations for strategic responses based on the findings of evaluation. 5. Record the above information in the evaluation report. Use your organisation's template for evaluating the implemented marketing plan. You may also use the Evaluation Report template provided along with this workbook. 6. Make at least two adjustments in the marketing plan based on the findings of the evaluation report. 7. Update