Task 4. Problem identification: Link your team's research findings in tasks '1-3' to identify and explain only one (1) problem facing KFC 'Product category' in the Australian marketplace. Important: Team must conclude this task with a one (1) precise problem statement. The problem must be linked to the team's research findings in Tasks 1-3 marketproblems/opportunities.

Task 5. The new Innovation & Target market for KFC profile: Apply creativity to transform the (1) problem, identified in Task 4, to one (1) new innovation for your allocated 'Product category' and for one (1) profiled target market. Your new innovation must comply with one of the four (4) 'Dimensions of innovation' model, see Chapter 1, table 1.5. Important: Team must conclude this task with a one (1) clearly presented innovation and one (1) specific target market statement.