TASK A marketing plan is a blueprint that comprehensively features an organisation's overall marketing efforts, organisations that are successful in marketing invariably start with a good marketing plan to provide direction and focus for their products and brands. You are required to undertake an analysis of re-branding, re-positioning and remarketing of Tupperware in Malaysia as the 77-year old company has been struggling in recent years to maintain its relevance against rivals. Your marketing plan should include (but not limited to) the following sections: - Executive Summary - Situation Analysis (current marketing situation, market trends, market growth, SWOT analysis) - Development of the product - Marketing Strategy (mission, marketing objectives, segmentation, target markets), positioning, marketing mix/4Ps, marketing research) - Financials (budgets, sales forecast, expenses forecast) - Controls - Other supporting information you may want to include The purpose of this assignment is to provide you with an opportunity to integrate the theories of marketing management you have learned in the course to the development of a "real-world" product marketing plan