TASK

A marketing plan is a blueprint that comprehensively features an organisation's overall marketing efforts, organisations that are successful in marketing invariably start with a good marketing plan to provide direction and focus for their products and brands.

Singapore is a fascinating country with much more to offer than just tourism. Here are a few ways to talk about it beyond its appeal to travellers:

Center of Innovation: Singapore is a hub for innovation and technology. The country is constantly pushing boundaries in fields like urban planning, sustainable development, and biotechnology. Research institutions and universities here are world$-$class.

A Multi$-$Cultural Melting Pot: Singapore's rich cultural heritage is a beautiful blend of Malay, Chinese, Indian, and European influences. This diversity is evident in its food, architecture, festivals, and languages.

A Global Business Powerhouse: Singapore is a major financial center and a key player in the global economy. The country boasts a stable political environment, a highly skilled workforce, and a world$-$class infrastructure.

A Green City: Singapore is a leader in sustainable urban planning. The country has implemented many initiatives to reduce its carbon footprint and create a more liveable city. This includes extensive green spaces, car$-$free zones, and energy$-$efficient buildings.

You are required to craft the perfect Singaporean adventure for every visitor, the Singapore Tourism Board is diving deep into what makes Singapore the ultimate travel destination. Your marketing plan should include $($but not limited to$)$ the following sections:

Executive Summary

Situation Analysis $($current marketing situation, market trends, market growth, SWOT analysis$)$

Development of the product

Marketing Strategy $($mission$,$ marketing objectives, segmentation, target markets$),$ positioning, marketing mix$/4$Ps$,$ marketing research$)$

Financials $($budgets$,$ sales forecast, expenses forecast$)$

Controls

Other supporting information you may want to include

The purpose of this assignment is to provide you with an opportunity to integrate the theories of marketing management you have learned in the course to the development of a "real$-$world" product marketing plan.