Question: Task description: Seminar 1 2 Your company faced substantial problems on the international market, youhired a team of consultants to aid you with the situation.
Task description: Seminar Your company faced substantial problems on the international market, youhired a team of consultants to aid you with the situation. Your mini group iseither a group of consultants or the company's top management from thefollowing departments: Strategyx Logistics, Marketing, HumanResource.Answer the questions below to get prepared for a meeting whereconsultants present their results and be constructive in evaluating theirsuggested solutions. You should not communicate with the team ofconsultants when preparing the answers.You have minutes to answer the questions, consultants have minutes to present the results and another minutes to discuss theresults and evaluate consultants' work, to get active participation point forthis activity you have to individually demonstrate the knowledge on thecourse materials DURING THE DISCUSSIONDont forget to include AI disclaimer to your submission, specifying whatAI tool you use, why and how you use it and mark the corresponding partsof your text.CASE: Spanish portable video game consoles producersYour team of consultants has been hired by a Spanish manufacturer ofportable video game consoles. The company's production facilities arelocated in China, while components and parts are purchased from Taiwanand Malaysia. Developers and marketers are based in the United States,and the company has been in the market for portable gaming consoles for along time, working closely with Valve Corporation. Despite this closecooperation with a megacorporation and its stable position in Europe, thecompany is struggling to enter Asian markets. A failed marketing campaign,high development costs, and indecisive local managers have led to anunfavorable perception of the company and its products in Japan and China.In addition, there has been a split among the top management of thecompany. Some Spanish managers are advocating for a shift towards theAmerican market, as they believe it is more accessible. However, othermanagers argue for a return to Asian markets. Your team has been asked toassist with choosing a future development strategy for the company anddetermining its orientation in the recommended markets. You will also needto develop a new recruitment strategy to support this decision What marketcountry features can be observed when formulatinginternationalisation strategy? p table define the optimallevel of interdependence, performance ambiguity and costs ofcontrol Were there any mistakes the company made when entering newmarketsmarket What recommendations can you give forinternationalisation strategy correction in the current conditionsincluding justification of the particular entry mode from table andtypes of International Trade Service Providers to fulfil all therequirements of the entering deal Wha
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