TASK You are required to develop a group report critically analysing the takeover of Vectura, a UK inhaler making company by Philip Morris International (Marlboro cigarettes maker) STRUCTURE There are 2 approaches here, and you can choose which suits you and your group best: 1. You can cover this broadly, taking into account a wide selection of the various of the issues this contested takeover touches upon, OR 2. You may choose to look at one or two particular aspects of the case in more depth. In terms of how you structure your case study report, the following is a guide line (do not feel you have to adhere strictly to word count suggestions here). (i) INTRODUCTION - here you set the scene, tell the story in brief, explain the situation and the context...indicate what your study will focus on if you are being more specific in your attention....keep this brief, around 150 words maximum... (ii) CRITICAL ANALYSIS - here you consider the issues you have identified and then you analyse these from various perspectives, be critical, consider arguments and counter-arguments, play devil's advocate - demonstrate that you are testing and considering the knowledge and information available through your searches and reading. In terms of word count allocation...around 1,300 words, and you could split this between the issues you have identified as the focus of your research. Here you are demonstrating your understanding of the issues, and how you have organised the information and the various arguments. You have sorted your research, thoughts, the varying perspectives in a balanced and critical way....so now you can go on to... (iii) CRITICALLY EVALUATE all of this - your data sources, the data itself. Use around 300 words here. Here you are weighing it all up to identify any biases, the trustworthiness of the data and its sources, and starting to form a view based on this evaluation as to which of the arguments/perspectives is the more convincing.....OR you may feel that none, or neither of the arguments hold weight. It could be an even contest, there could be further research questions that need to be asked....and so you now move on to your.... demonstrating your understanding of the issues, and how you have organised the information and the various arguments. You have sorted your research, thoughts, the varying perspectives in a balanced and critical way....so now you can go on to ... (iii) CRITICALLY EVALUATE all of this - your data sources, the data itself. Use around 300 words here. Here you are weighing it all up to identify any biases, the trustworthiness of the data and its sources, and starting to form a view based on this evaluation as to which of the arguments/perspectives is the more convincing.....OR you may feel that none, or neither of the arguments hold weight. It could be an even contest, there could be further research questions that need to be asked....and so you now move on to your.... (iv) CONCLUSION - Here you express an opinion which you have justified through consideration of the context, the data and the data sources, and the various perspectives. Use around 250 words here. You have an opinion with justification - So this becomes your critical judgement. Well done