Task: You are required to produce a case study to a group of interested shareholders, with little knowledge in financial markets. In your report, you must ensure that you identify and explain key financial information from the most recent financial statements for one of the companies listed on the FTSE 100 Index. The report should: Explain the purpose of an Income Statement and Statement of Financial Position and the meaning of these key figures in your response. Demonstrate the importance of applying key principles to enhancing the usefulness of financial statements and financial control to manage its business. Calculate and interpret some key financial ratios. Interpret the Cashflow Statement of the company by highlighting the financial controls strategies used to manage the business. Evaluate the effectiveness and importance of financial control mechanisms to the selected company. You may wish to mention business or marketing strategies and the financial environment that the business operates in. Remember it aims to demonstrate your ability to apply financial management knowledge and some application to a company of your choice