Team Assignment: Marketing Plan

With your team, you will conceptualize, research, and write a marketing plan based on the earlier

SWOT team assignment and STP team assignment. However, you will need more data$/$information

regarding the product, target market, and customers to complete this assignment.

This assignment requires your team to include the following points in the final marketing plan

write$-$up:

$1.$ Executive Summary $$ no more than one page; summarize your marketing plan in one page.

$2.$ Situation Analysis $$ use team assignment #$1($SWOT$)$ as a basis and provide a more detailed

market analysis.

$3.$ Marketing Objectives $$ must be specific and measurable $($i$.$e$.,$ include numbers like revenue

$$$$).$

$4.$ Marketing Strategy and Programs $$ develop your strategy to achieve the objective$($s$)$ and

develop detailed marketing mix $(4$Ps$)$ strategies.

$5.$ Financial Documents $$ develop three$-$year revenue and expense projections based on the

marketing programs developed in #$4.$ Put them in a table. Provide supporting details.

$6.$ Monitors and Controls $$ Identify performance indicators that should be monitored and

elaborate on how to use them to evaluate if the marketing plan objective$($s$)$ is achieved