TECHNOLOGY APP RELATED QUESTION.

Background information:

We, as a team, will not be hiring programmers. We will be programming the mobile application ourselves. To implement our application, we will be making a contract to use Software as a Service (SaaS) in order to promote our service. This contract will help with exposure because a third-party provider will host the application and make it available to customers over the internet. The application will initially be offered to customers over the App Store, a mobile app marketplace that many are familiar with, then we will expand our efforts to Play Store if our initial launch proves successful. Our mobile application will be launched first as a beta in which customers and businesses can both use and produce feedback on how to improve the application prior to official launching. This initial beta will be our training program which would give us an idea on what to improve on for software development, exposure, and what bugs need to be fixed.

In addressing how to persuade users of the benefits of using the system, we will provide incentives for continuous use and loyalty to our service. As part of an incentive package, we will provide the following: free trials, gift cards, discount codes, and other promotions. All of these incentives, however, will only be available by continuous use which would be readily available for redeeming after gaining a certain amount of points. The incentive package will be run through a point-based system incorporated into the mobile application. With the launch of the mobile application, there will be a number of potential risks that will arise unexpectedly. We will be ready to adapt or change our software based on what those risks are. For example, a potential risk that may arise in implementing the system would be insecure data storage. We would address this issue by building an additional layer of encryption over the base level encryption provided by the OS. Adding this additional layer would facilitate the safety of our customers bank account, identification, location, and several other factors that come into play with our application. Another potential risk that comes with the implementation of the system would be poor authorization and authentication. This risk would make it relatively easy for anyone with the customers mobile device to access the data in the application. To address this, we will create an additional security layer that would request the users username and password so that only the real users can access the app. Additionally, this security layer will be available through offline use so that a security breach is not easily executed.

QUESTION TO ANSWER: Ethical Considerations and Issues: Consider some ethical or legal issues regarding the new system implementation.