Question: Technology Inc. has three computer product lines: laptops, desktops and tablets. The company's marketing team recently conducted a market research and found out that their
Technology Inc. has three computer product lines: laptops, desktops and tablets. The company's marketing team recently conducted a market research and found out that their products were less popular among customers due to their belowaverage functionalities and designs. To win back their customers, Technology Inc. decided to target and allocate majority of its resources to the laptop market, which has always been its topselling product line. The company expected the addition of distinct features and a brandnew design of laptops would allow it to charge premium prices and attract a large group of customers.
Based on the above information about Technology Inc.s market segmentation, the company is pursuing a
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