Question: TechX is having a hard time keeping pace with other tech giants such as Microsoft, Apple, and Google. The companys divisions have been at war.

TechX is having a hard time keeping pace with other tech giants such as Microsoft, Apple, and Google. The companys divisions have been at war. Innovative technologies for laptops, tablets, and smartphones were derailed by infighting. Top executives are dissolving the eight product divisions (based on its eight different product lines) in favor of three core functions (Hardware, Software, and Product Marketing) to foster collaboration and teamwork. Each major function will have a corporate champion who will report to the CEO, to keep everyone pulling in the same direction.

Case Question

Which organizational structure did TechX have initially, and which did it decide to adopt? What made the initial structure a problem for TechX? How will the new structure help overcome TechXs problems? What kind of new problems come with this new structure?

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