Question: Television advertising has recently expanded to include mini - ads, which are short ads lasting five to ten seconds. These ads are most useful in

Television advertising has recently expanded to include "mini

-

ads," which are short ads lasting five to ten seconds. These ads are most useful in advertising to men, since men are more likely than women to channel surf during commercial breaks. Given this fact, this type of advertising will be more useful to marketers engaged in segmentation.

Multiple Choice

psychographic

geographic

benefits

demographic

behavioral

Television advertising has recently expanded to include "mini-ads," which are short

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Television advertising has recently expanded to include "mini-ads, which are short ads lasting five to ten seconds. These ads are most useful in advertising to men, since men are more likely than...

Television advertising has recently expanded to include "mini most useful in advertising to men , since men are more likely fact, this type of advertising will be more useful to marketers e

Help Save on Exh Television advertising has recently expanded to Include "mint - ads," which are short ads lasting five to ten seconds. These ads are most useful in advertising to men, since men are...

Television advertising has recently expanded to include "mini - ads," which are short ads lasting five to ten seconds. These ads are most useft likely than women to channel surf during commercial...

This case was written by Professor Michele Greenwald, Visiting Professor of Marketing at HEC Paris, for use with Advertising and Promotion: An Integrated Marketing Communications Perspective 7th...

Using the pages below, answer the following questions; Chapter 10 Read P.218- 223 Answer 223 Q.1-3 Read P.224-234 Answer P.234 Q.1-3 AS YOU READ . -. . YOU WILL LEARN ' To dene entertainment...

Question 1. Create a Swot Analysis using the information provided Question 2. Create a grand Strategy matrix using the information provided Lori Radulovich Baldwin-Wallace College NFLX...

Masking the Offense? An Ethical View on Humor in Advertising Kati Frster a and Cornelia Brantner b aDepartment of Communication, University of Vienna; bInstitute of Media and Communication, Dresden...

MKT500 Week 7 Discussion Board I have attached the question, lecture notes, and an example of a student's response to the questions. Running head: KEYSAN NATURALS COMPANY: AIDA PRINCIPLE Keysan...

For the exclusive use of S. Setiawan, 2015. 9-910-036 REV: APRIL 11, 2011 BENJAMIN EDELMAN THOMAS R. EISENMANN Go oogle In nc. Go oogle's mission is to organize the world's inf n nformation and make...

1. Labor market equilibrium occurs at a real wage at which the quantity demanded for labor equals the quantity of labor. 2. An increase in the amount of capital in the economy will shift the demand...

Consider a Solow economy that begins with a capital stock equal to $300 billion, and suppose its steady-state level of capital is $500 billion. To its pleasant surprise, the economy receives a...

Q5. How are 0.50 mol and 0.50 M NaHCO 3 different?

Free cash flow valuation You are evaluating the potential purchase of a small business with no debt or preferred stock that is currently generating $ 4 2 , 7 0 0 of free cash flow ( F C F 0 = $ 4 2 ,...