Question: Tesla combining outstanding performance and high-tech interiors with usable driving range. Tesla is a luxury brand that is more expensive than its competitors. Because of

Tesla combining outstanding performance and
Tesla combining outstanding performance and
Tesla combining outstanding performance and high-tech interiors with usable driving range. Tesla is a luxury brand that is more expensive than its competitors. Because of that, they leave price out of their branding and instead focus on the quality of their vehicles. Tesla cars are long-range, eco-friendly, and electric in addition to being luxury vehicles. Tesla differs from other gas-powered luxury vehicles because their cars are electric. They differentiate themselves from the standard electric vehicles because their cars are of higher quality and have a longer range. 4-Identify three segmentation bases that car companies consider to be the best for targeting their consumers. (3 Marks) 2 3 5-Discuss two advantages and two disadvantages of using demographics as a basis for segmentation. Can companies combine more than one base to segment markets? Illustrate your answer with a specific example. (4 Marks)

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