Question: Tesla Tesla combining outstanding performance and high-tech interiors with usable driving range. Tesla is a luxury brand that is more expensive than its competitors. Because

Tesla

Tesla combining outstanding performance and high-tech interiors with usable driving range. Tesla is a luxury brand that is more expensive than its competitors. Because of that, they leave price out of their branding and instead focus on the quality of their vehicles. Tesla cars are long-range, eco-friendly, and electric in addition to being luxury vehicles.

Tesla differs from other gas-powered luxury vehicles because their cars are electric. They differentiate themselves from the standard electric vehicles because their cars are of higher quality and have a longer range.

After reading the above case answer the following questions:

2-Describe Tesla positioning strategy. Which type of positioning strategy Tesla applied? ( 3 Marks)

3-Construct a perceptual map for Tesla and its main competitors by selecting any two determinant attributes. Clarify how do marketers use perceptual maps?

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