Tesla, . Messages Identify the primary message for your campaign, 2-3 message pillars, and proof points
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Tesla,
.Messages
Identify the primary message for your campaign, 2-3 message pillars, and proof points for each. Be sure to include a call to action that helps to achieve your goal. Remember that messages should align reinforce your positioning statement. Be sure to include a call to action that helps to achieve your goal.
Example:
- Primary Message: "To create the most compelling car company of the 21st century by driving the world's transition to electric vehicles." (Cuofano, 2020)
- Message Pillar: This conference welcomes you into a dynamic, well-connected and highly competent professional community.
- Proof Point: Veteran attendees return year after year because it recharges their skills, knowledge and professional networks.
Call to Action: Register online today
Related Book For
Accounting Information Systems
ISBN: 978-0133428537
13th edition
Authors: Marshall B. Romney, Paul J. Steinbart
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