Test marketing is a step in the new product development process. In the chapter it was stated
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Question:
Test marketing is a step in the new product development process. In the chapter it was stated that some marketers see test marketing as an essential step, almost a mandatory step. Other marketers see it as a step that can be eliminated because it tips off competitors about an organization's pending actions. What is your opinion on this issue?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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