$1$ point

Test marketing $($BLANK$).$

provides information for decisions on product improvements and new$-$product introductions

identifies two or more segments within the market for a particular company's products

focuses on database development through optical scanning at the point of purchase

involves understanding how one's target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders

includes choosing and evaluating locations, channels, and distribution partners