Question: :Test your Knowledge (Question) 4.3 Discussion Question #1: What changes in the marketing environment led McDonald's to launch its ?What We're Made Of initiative Discussion

:Test your Knowledge (Question) 4.3 Discussion Question \#1: What changes in the marketing environment led McDonald's to launch its ?"What We're Made Of" initiative Discussion Question \#2: The video refers to a "360 campaign" used by McDonald's to convey its message. What does this mean? Give some examples .of the components of the campaign

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