Question: Test your Knowledge (Question): Discussion Question #1: What changes in the marketing environment led McDonalds to launch its What Were Made Of initiative? Discussion Question

Test your Knowledge (Question):

Discussion Question #1: What changes in the marketing environment led McDonalds to launch its What Were Made Of initiative?

Discussion Question #2: The video refers to a 360 campaign used by McDonalds to convey its message. What does this mean? Give some examples of the components of the campaign.

https://www.viddler.com/embed/a0a0a318

(Only 150 to 200 words)

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