:Action Required 4.2 Chapter Name: Read Ch-5 "Analyzing the Marketing Environment" from the text bookDhruv Grewal and Michael Levy (2022) "Marketing" (8th Edition). McGraw-Hill Education, .Digital Version: ISBN13: 978-1-260-71743-3 Watch the following Video link and read the :summery of the video https://www.viddler.com/embed/a0a0a318 Video Summary: In 2008, McDonald's noted changes in its customers' attitudes toward fast food. The company adapted its marketing mix accordingly, developing a messaging program around a set of "proof points" emphasizing the freshness and quality of ingredients used. The video .explains the elements of the program The company has moved on to other initiatives since this video was made, based on other changes in the marketing environment. This means that students won't be able to see this initiative in action, but it still serves as a useful teaching .example :Test your Knowledge (Question) 4.3 Discussion Question \#1: What changes in the marketing environment led McDonald's to launch ?its "What We're Made Of" initiative Discussion Question \#2: The video refers to a " 360 campaign" used by McDonald's to convey its message. What does this mean? Give some .examples of the components of the campaign Chapter Name: Read Ch-2- "Developing Marketing Strategies and a Marketing Plan" from the text book- Dhruv Grewal and Michael Levy (2020) "Marketing" (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260.71743-3 :Test your Knowledge (Question) 3.3 Discussion Question \#1: From any brand of your choice, locate a SWOT analysis for a brand you currently use. For each section, list an additional item that was not part of the initial analysis and discuss why you included this item