Question: Textbook: CB 8 Babin + Harris, Consumer Behavior Ch. 1 What is CB & Why Should I Care? @ What is Consumer Behavior? @ Why

Textbook: CB 8 Babin + Harris, Consumer Behavior

Ch. 1 What is CB & Why Should I Care?

@ What is Consumer Behavior?

@ Why is it so important to understand?

Please answer based on the textbook.

In your own words, I need your original answer, not someone's answer.

I need a detailed answer.

Thanks.

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