Question: Thanks in advance. Data Mase #9 This data case is designed to practice rumning multiple regressions using actual data. You will find it necessary to


Thanks in advance.
Data Mase \#9 This data case is designed to practice rumning multiple regressions using actual data. You will find it necessary to carry out some of the calculations on a computer. In writing up the data case, be as brief as possible and emphasize the results. Put lengthy calculations in an appendix and do not submit a printout of your entire data. Managing Ashland MultiComm Services This data case is based on the "Managing Ashland MultiComm Services" case described at the end of Chapter 14 of LSS. Continuing the prior analysis, the marketing department of Ashland MultiComm Services want to test the effects of two types of structured sales presentations (personal formal and personal informal) and the number of hours spent on telemarketing on the number of new subscriptions. The data is stored in AMS 14.xlsx. Analyze these data and develop a multiple regression model to predict the number of new subscriptions for a week, based on the number of hours spent on telemarketing and the sales presentaion type. Write a report, giving detailed findings concerning the regression model used. Don't simply produce numerical results. Be sure to 1) present results in professional manner and 2) interpret the results as if its for the department manager
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