The 2024 U-18 Volleyball Tournament will be held in Wellington and has been declared a Major Event. The official sponsors are Adidas (a sporting goods company) and Visa (a credit card company). The words "2024 U-18 Volleyball Tournament", Adidas, Visa, and all combinations of those words are declared to be protected words from 1 November 2023 to 28th February 2024. The Sky Stadium and the surrounding area have been declared a clean zone from 1st to 28th February 2024. Since 2010, Archie has owned a $5 Discount Store called Shadys, which is directly next to Sky Stadium. All items at Shadys cost $5, including cheap sporting goods. Since 2010  Shadys' storefront has displayed the advertisement: "For Best Value Sporting Goods come to  Shadys" To keep his costs down, Archie does not offer credit card facilities at Shadys. Require: Refer to Domain Names and Ambush Marketing in New Zealand's Marketing Law. (1) Apply specific provisions of the Major Events Management Act 2007 (MEMA) to advise Archie if he would be liable for ambush marketing by intrusion if he continues to trade and advertise his business (as described above) from 1st to 28th February.    (2) On 1 February 2024, Archie paints over the existing advertisement on his storefront and replaces it with "Unofficial Supporter of the 2024 U-18 Volleyball Tournament". On the same day, Archie places the following advertisement in Stuff (a New Zealand-based online newspaper):  "$5 cash only at Shadys' discount store. If you're coming to Wellington this month, you'll need to visit Shadys but you won't need a Visa." Advise Archie (citing specific provisions of the MEMA) whether his two new advertisements constitute ambush marketing by association. (3)Advise the editor of Stuff whether she is ambush marketing according to the MEMA by publishing Archie's advertisement.

Answer rating: 100% (QA)

1 Under the Major Events Management Act 2007 MEMA in New Zealand the use of protected words and the creation of clean zones are measures designed to p... View the full answer