Question: The ABC Model of an Attitude table [ [ Component , Measured By , Example ] , [ A , table [ [
The ABC Model of an Attitude
tableComponentMeasured ByExampleAtablePhysiological indicatorsVerbal statementsabout feelingsI don't like my boss.BtableObserved behaviorVerbal statementsabout intentionstableI want to transfer toanother department.CtableAttitude scalesVerbal statementsabout beliefstableI believe my boss playsfavorites at work.
Source: Adapted from MJ Rosenberg and CI. Hovland, "Cognitive, Affective, and Behavioral Components of Attitude," in MJ Rosenberg, CI. Hovland, WJ McGuire, RP Abelson, and
Source: Adapted from MJ Rosenberg and CI. Hovland, "Cognitive, Affective, and Behavioral
Components of Attitude," in MJ Rosenberg, CI. Hovland, WJ McGuire, RP Abelson, and
JH Brehm, eds., Attitude Organization and Change New Haven, Conn.: Yale University Press,
JH Brehm, eds., Attitude Organization and Change New Haven, Conn.: Yale University Press,
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