The ability to work well within a team is a highly valued skill in today's business environment. You are to form teams of up to seven (7) students. Each group will investigate/analyse and create the marketing strategy/sustainable business development strategy for the Eden Garden Tools Company.

Marketing Goals and Objectives

A. Marketing Goal A: __________________________________________________

(should be broad, motivational, and somewhat vague)

Objective A1: ______________________________________________________

(must contain a specific and measurable outcome, a time frame for completion, and identify the person/unit responsible for achieving the objective)

Objective A2: ______________________________________________________

(must contain a specific and measurable outcome, a time frame for completion, and identify the person/unit responsible for achieving the objective)

B. Marketing Goal B: __________________________________________________

(should be broad, motivational, and somewhat vague)

Objective B1: ______________________________________________________

(must contain a specific and measurable outcome, a time frame for completion, and identify the person/unit responsible for achieving the objective)

Objective B2: ______________________________________________________

(must contain a specific and measurable outcome, a time frame for completion, and identify the person/unit responsible for achieving the objective)

(Can be repeated as needed to develop a complete list of goals and objectives. However, having one goal and two or three objectives is advisable to greatly reduce the complexity of the marketing strategy.)