The acquirers sales force sells very complex software solutions to its customers. The target firm manufactures commodity hardware products. Customers of the two firms usually buy both products. The benefits of integrating the sales force of both the acquirer and target firms includes all of the following except that it

	a.	Generates significant cost savings by eliminating duplicate sales representatives.
	b.	Is likely to increase product cross-selling.
	c.	Eliminates related sales support expenses.
	d.	Facilitates communication of a consistent brand image.
	e.	Minimizes potential customer confusion by enabling customers to deal with a single sales representative.