Question: The analysis in Exhibit 2 provides a model for predicting or explaining meat loaf mix sales. How adequate is this model? In particular, note the

 The analysis in Exhibit 2 provides a model for predicting or

The analysis in Exhibit 2 provides a model for predicting or explaining meat loaf mix sales. How adequate is this model? In particular, note the suggestions above that advertising and promotion have multiperiod effects, and that there may be seasonal effects. Are these factors important? Would they affect the model? How could you build these factors into a model

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