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Page | 9 Complete the following activities individually or in a group (as applicable to the specific activity and the assessment environment). Where applicable, a signed observation by either an approved third party or the assessor will need to be included in these activities as proof of completion. Activity 1A Estimated 15 minutes Time Objective To provide you with an opportunity to analyse the business and its key products or services to determine focus of marketing activities, in accordance with objectives of the business plan. Why is it important to identify the key products and services that your business offers, before devising a marketing plan? Activity 1B Estimated 15 minutes Time BSBSMB403 Market the small business (Learner Workbook) Version 1.0