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In the picture that contains the questions (16-17 ) Delivering the Presentation. . I need to solve this.

Culinary Adventure Tour Presentation

Stephanie Lo graduated from college with a major in French and a minor in communication. She was very happy to get a job with Journey- Free, LLC, a company that specializes in organizing educational tours for students, professionals, and other groups. Ultimately, Stephanie would like to become a tour leader, but for now she is the assistant to the Vice President of Tour Operations, Rachel Jones. Stephanies role is to work on marketing communications. Stephanies first project required that she use all her strength developing communications to market JourneyFrees newest product, a culinary tour of France, specifically designed for culinary arts and nutrition teachers in high schools and trade schools. In addition to advertising online and sending brochures to high schools, Stephanies supervisor, Rachel, plans to visit school districts in major cities and present the program to superintendents, principals, department chairs, and teachers. She will give a brief and colorful slide presentation and offer samplings of the French food that culinary arts teachers will experience on the tour.

Thirty culinary arts teachers have invited Rachel to give a presentation next week, so she needs a slide presentation fast. She asks Stephanie to design and develop a draft of the presentation. Together they work out the following outline:

The Educational Experience

Trip Overview

Trip Logistics and Costs

About JourneyFree, LLC

Q&A

Rachel and Stephanie also discuss the audience and key selling points to make in the presentation. The next day, Stephanie puts together a draft of presentation slides. She is planning to meet Rachel to review the slides and to discuss the talking points that will go with the slides. Stephanie would like your help in analyzing the audience, evaluating the presentation, and composing the content for the presentation and the questions after reading the case-study in the Business Communication textbook page 435-439 and answering the following tasks related to the case questions

(Figures in the brackets indicate relative weightings for each part of the exam)

436 Chapter 11 Preparing and Delivering Business Presentations The Educational Experience Why do teachers need this trip? Today's Itinerary Expand teachers' cultural knowledge base The Educational Experience Trip Overview Trip Logistics and Costs About JourneyFree, LLC Q&A Spark creativity . Inspire new courses Refresh aging culinary school curriculum The Educational Vacation" Experience Today's Itinerary Seminars Cooking sessions with professionals The Educational Experience Trip Overview Trip Logistics and Costs About Journey Free, LLC Q&A Restaurant visits and discussions with chefs . Rich, insightful culinary experiences Why France? An Overview of the Trip The cooking capital of the world Each region offers new culinary wonders Less costly than one might think "A journey through France is a journey of discovery, The French are passionate about food, and the cuisine of each province has its own distinctive style and its own unique pleasures." -Laurent Duquette * 438 Chapter 11 Preparing and Delivering Business Presentations Financing the Journey Cost Efficiency at Its Best Cost Breakdown 30 Tour and Education 8% Tours and educational events. Over $500 in discounts for group tours Over $200 in educational tour discounts Travel to the country: Round-trip from JFK to Charles de Gaulle Travel within the country: Coaches, shuttles, and Europass Lodging: B&B, low-cost hotels Total cost: Approx. $3,000 per teacher Grund Air Fare 28 20% Total Cost: 83.000 per eacher. About JourneyFree Why us? Today's Itinerary The Educational Experience Trip Overview Trip Logistics and Costs About Journey Free, LLC Q&A Solid reputation, strong financials 24 years in the industry $46 million in annual revenue last year Publicly traded, privately run . A wide array of travel experiences Many destinations served Partnerships with local touring agencies A personal touch The Corporate Rewards program Private agencies around the world Questions? Questions for Reviewing the Culinary Adventure Tour Presentation Analyzing Purpose and Audience 1. What is the purpose of this presentationIs it primarily informa- tive or persuasive? 2. The ideal outcome of the presentation is that teachers sign up for the trip-or schools fund teachers for the trip. Should the slides end by asking for a "sale ? Or should the presenter do that orally? Or should the presenter leave the audience to think about the con- tent and follow up later to sign up? 3. Imagine yourself as the target audience: high school teachers and administrators. What questions do you think they will have? Does this presentation leave any important questions unanswered? Case scenario Reviewing the Structure and Composing Oral Content 4. The slides themselves do not begin with a compelling opening designed to capture the audience's attention. Brainstorm what Rachel could say as she begins her presentation. 5. The presentation is divided into five parts. Do you think this is an effective structure? If so, why? If not, why not? 6. Between each section of the presentation, a transition slide appears to indicate the new section. Are the transition slides effective? 7. The end of the presentation simply asks for questions and an- swers. Consider the advice for endings given in this chapter: Summarize your main message. Visualize the outcome for the audience. Ask for what you want. Make next steps clear. Brainstorm what Rachel could say at the end of the presentation in all four of these categories. What do you recommend that she say? Evaluating the Presentation Slides 8. This presentation is not designed to stand alone. It needs a pre- senter. In this case, would a stand-alone presentation be a good or bad idea? Explain your answer. Should Rachel bring handouts, brochures, or other written material to leave behind? 9. This presentation uses a consistent visual style and template. In your opinion, does it work well with this presentation? If so, why? If not, why not? 10. This presentation includes a number of bullet-point slides. Are the bullets parallel? Are any slides too crowded? Are there any slides you would recommend revising? 11. This presentation includes only one data graphic the pie chart on slide 16. Is that pie chart appropriate and easy to read? If so, what makes it effective? If not, how would you revise it? 12. Slides 9 through 13 present attractive pictures of the areas of France the tour will visit. To be effective, the pictures should be similar. All the headlines mention some food- or beverage-related term- except for one headline. How could you revise that headline? 13. The final slide asking for questions features a picture of pastry Assume that you'd like a picture that will help spark interesting questions. What picture(s) or text could the slide contain, instead of a picture of pastry? 14. As Stephanie evaluates whether the slides will be easy to present, she considers using animation on various slides. Perhaps the bullets should come up one by one. Perhaps the pictures of the French regions should appear gradually, instead of all at once. Identify which slides--if any-would be effective if they revealed content gradually rather than all at once. 15. As a final step in reviewing, Stephanie should proofread all slides for correctness and consistency. Consider typing errors, spelling, font size, consistent punctuation, consistent heading sizes, and consistent bullet points. Do you see anything that needs to be changed? Delivering the Presentation 16. Slides 9 through 13 include no text. Rachel will need to talk through the key points on these slides. What kinds of information should she provide when she projects these slides? 17. Rachel intends to serve regional food at this presentation. Should she serve it at the beginning of the presentation? At the end? Or as she discusses each region? What is the rationale for your answer? Handling Questions and Answers 18. Should Rachel plan to take questions throughout the presentation or just at the end? What is the rationale for your answer? 19. What questions should Rachel anticipate? Should she address any of those questions in the presentation itself