the questions inside the red box

Case scenario 435 CASE SCENARIO Culinary Adventure Tour Presentation This case scenario will help you review the chapter material by applying Thirty culinary arts teachers have invited Rachel to give a pre- z to a specyfic situation sentation next week, so she needs a slide presentation fast. She asks Stephanie to design and develop a draft of the presentation. Together Planning a Presentation they work out the following outline: Stephanie Lo graduated from college with a major in French and a mi- The Educational Experience nor in communication. She was very happy to get a job with Journey Trip Overview Free, LLC, a company that specializes in organizing educational tours Trip Logistics and Costs for students, professionals, and other groups. Ultimately, Stephanie About Journey Free, LLC would like to become a tour leader, but for now she is the assistant to the Vice President of Tour Operations, Rachel Jones. Stephanie's role is to work on marketing communications, Rachel and Stephanie also discuss the audience and key selling Stephanie's first project required that she use all her strengths - points to make in the presentation. The next day. Stephanie puts to- developing communications to market JourneyFree's newest product, gether a draft of presentation slides. She is planning to meet Rachel to a culinary tour of France, specifically designed for culinary arts and review the slides and to discuss the talking points that will go with the nutrition teachers in high schools and trade schools. In addition to slides. advertising online and sending brochures to high schools, Stephanie's Stephanie would like your help in analyzing the audience, evaluat supervisor, Rachel, plans to visit school districts in major cities and ing the presentation, and composing the content for the presentation present the program to superintendents, principals, department chairs, After the slides, you will find questions designed to help you think sys- and teachers. She will give a brief and colorful slide presentation and tematically about the presentation, using the ACE approach. Answer offer samplings of the French food that culinary arts teachers will ex the questions to review the key concepts in the chapter. perience on the tour France: A Seven-Day Culinary Adventure Tour Why this tour will help culinary teachers ........ Explore range of French culinary arts over a fun- filled seven-day journey through France Diversify and expand knowledge of culinary teachers in your vocational high schools Foster a stronger connection between teachers and French gastronomic culture BIKINIS JOURNEYFREE, LLC elevator pitch A concise statement designed to communicate the value of an idea, product or job candidate intrigue the audience, and initiate a deeper conversaion. 436 Chapter 11 | Preparing and Delivering Business Presentations - The Educational Experience Why do teachers need this trip? The Educational Experience Today's Itinerary Trip Overview Expand teachers' cultural knowledge base Trip Logistics and Costs Spark creativity About JourneyFree, LLC Inspire new courses Q&A Refresh aging culinary school curriculum The "Educational Vacation Experience The Educational Experience Today's Itinerary Seminars Trip Overview Cooking sessions with professionals Trip Logistics and Costs About JourneyFree, LLC Restaurant visits and discussions with chefs Q&A Rich, insightful culinary experiences An Overview of the Trip Adeve-Day Journey O ...... Why France? 0 The cooking capital of the world Each region offers new culinary wonders Less costly than one might think WUN FRANCE "A journey through France is a journey of discovery. The French are passionate about food, and the cuiside of each prosince has its own distinctive style and its we pleasures." -Laurel Duque ESPAGNE Case scenario 437 Paris and the Cordon Bleu Brittany's Fish Markets and Pastry Shops SEHER... LE CORDON BLEU. The Loire Valley Chateaus The Bordeaux Region and Its Vineyards TO rece TOT GEGRO The Markets of Marseille and Gastronomy of Provence Today's Itinerary The Educational Experience Trip Overview Trip Logistics and Costs About JourneyFree, LLC Q&A 438 Chapter 11 Freparing and Delivering Business Presentations Cost Breakdown Pood 14* Lodules 30% Financing the Journey Cost Efficiency at Its Best ............ - Tours and educational events. Over $500 in discounts for gruup tours Over $200 in educational tour discounts Travel to the country: Round-trip from JFK to Charles de Gaulle Travel within the country: Coaches, shuttles, and Europass Lodging: B&B, low-cost hotels Total cost: Approx. $3,000 per teacher Tonnad Fanartilom HR Ale 2x Ground Trend 90% Total Cact: $3,000 per teacher About JourneyFree Why us? The Educational Experience Today's Itinerary Trip Overview Trip Logistics and Costs Solid reputation, strong financials 24 years in the industry $46 million in annual revenue last year Pablicly truded, privately run A wide array of travel experiences Many destinations served Partnership with local touring agencies About JourneyFree, LLC Q&A A personal touch The Corporate Rewards program Private agencies around the world Questions? Questions for Reviewing the Culinary Adventure Tour Presentation Analyzing Purpose and Audience 1. What is the purpose of this presentation? Is it primarily informa- tive or persuasive? 2. The ideal outcome of the presentation is that teachers sign up for the trip-or schools fund teachers for the trip. Should the slides end by asking for a "sale? Or should the presenter do that orally? Or should the presenter leave the audience to think about the con tent and follow up later to sign up? 3. Imagine yourself as the target audience: high school teachers and administrators. What questions do you think they will have? Does this presentation leave any important questions unanswered? Case scenario 439 Reviewing the Structure and Composing Oral Content 4. The slides themselves do not begin with a compelling opening designed to capture the audiences attention. Brainstorm what Rachel could say as she begins her presentation 5. The presentation is divided into five parts. Do you think this is an effective structure? If so, why? If not, why not? 6. Belween each section of the presentation, atransition slide appears to indicate the new section. Are the transition slides ellective? 7. The end of the presentation simply asks for questions and ani- swers. Consider the advice for endings given in this chapters Summarize your main message. Visualize the outcome for the audience. Ask for what you want. Make next steps clear. Brainstorm what Rachel could say at the end of the presentation in all four of these categories. What do you recommend that she say? 12. Slides 9 through 13 present attractive pictures of the areas of France The tour will visit. To le effective, the pictures should be similar. All the headlines mention some food- or beverage-related term- cxccpt for one headlino. I low could you revise that headline? 13. The final slide asking for questions features a picture of pastry Assume that youll like a picture that will help spark interesting questions. What picture(s) or text could the slide contain, instead of a picture of pastry 14. As Stephanie evaluates whether the slides will be easy to present, she considers using animation on various slides. Perhaps the lulles should come up one by one. Perhaps the pictures of the French regions should appear gradually, instead of all at once. Identify which slides if any would be effective if they revealed content gradually rather than all at once. 15. As a final step in reviewing, Stephanie should proofread all slides for correctness and consistency. Consider typing errors, spelling font size, consistent punctuation, consistent heading sizes, and consistent bullet points. Do you see anything that needs to be changed? Evaluating the Presentation Slides 8. This presentation is not designed to stand alone. It needs a pre senter. In this case, would a stand alone presentation be a good or hvad idea? Explain your answer. Should Rachel bring handouts, brochures, or other written material to leave behind? 9. This presentation uses a consistent visual style and leruplale. In your opinion, docs it work well with this presentation? If so, why? If not, why not? 10. This presentation includes a number of bullet point slides. Are the bullets paralel? Are any slides too crowded? Are there any slides you would recommend revising? 11. This presentation includes only one data graphic: the pic chart on slide 16. Is that pie chart appropriate and easy to read? If so, what makes it effective? If not, how would you revise it? Delivering the Presentation 16. Slides 9 through 13 include 110 text. Rachel will need to talk through the key points on these slides. What kinds of information should she provide when she projects these slides? 17. Rachel intends to serve regional food at this presentation. Should she serve it at the beginning of the presentation? At the end? Or as she discusses cach region? What is the rationale for your answer? Handling Questions and Answers 18. Should Rachel plan to take questions throughout the presentation or just at the end? What is the rationale for your answer? 19. What questions should Rachel anticipate? Should she address any of those questions in the presentation itsell? I want to solve questions for Delivering the presentation