- -~ - The assignment: In the second unit of the course, we have explored how arguments use various rhetorical appeals in order to persuade audiences. For this essay, write a rhetorical analysis of any advertisement you find on or around campus. The ad may be for a product, an idea, a candidate, and so on. Your thesis should state whether or not the text (i.e., the advertisement) is effective (i.e., persuasive) and why based on the analysis of rhetorical strategies that you identify in the text. Keep in mind that an argument thesis is neither a statement of fact nor an opinion about a topic or issue. An argument thesis is an argument backed by supporting evidence that lends itself to debate. Requirements * Your rhetorical situation: write for educated adult readers who do not know you, do not know that you are writing an essay for a course assignment, and have not seen the text you are discussing. Embed a photo of the ad in the text, along with a caption below the text with location and date. Fully and accurately describe the ad. Document materials taken from your source(s) using correct MLA formatting for all summaries, paraphrases, and direct quotations, including any secondary sources. (See Purdue Owl''s MLA section online.) * Upload drafts as a .doc, .docx, or pdf to Blackboard. See details below. Organize your paper to help your readers understand the connections you are making. Express your ideas in Standard English and in accordance with academic conversations