The auto industry is one of the largest and most influential markets in the economy. There are
Question:
The auto industry is one of the largest and most influential markets in the economy.
There are some interesting trends in the industry that are worth discussing.
1. The shift to electric (EVs) and connected cars is prominent with manufacturing and sales predicted to increase each year. A new type of vehicles, called Fuel Cell Electric Vehicles (FCEV) has emerged and is anticipated to gain popularity as more hydrogen refueling stations open. These are the vehicles that don't rely on battery and instead get power from a fuel-cell stack that is fed hydrogen and oxygen to create electricity through a chemical reaction. And then, there are autonomous vehicles.
2. Most people still prefer to travel by car.
3. Prices are rising. Between 2021 and 2022 car prices rose by about 20%.
4. Purchases shift online.
5. Luxury car brands, like Lamborghini and Tesla, see growth.
discuss the supply and demand changes in the market for cars. In your evaluation, think of the EVs, FCEVs, autonomous and connected cars, their production, sales and the future. What are the factors that contribute to high vehicle prices this year? Would you prefer to purchase the car online?
International Business and the New Realities
ISBN: 978-0136090984
2nd Edition
Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger