Question: The balanced scorecard helps managers define effective strategic objectives with their corresponding measures, targets, supporting initiatives, breakdown of the measurable goals or objectives so they

The balanced scorecard helps managers define effective strategic objectives with their corresponding measures, targets, supporting initiatives, breakdown of the measurable goals or objectives so they be more easily assessed in the future.

An objective that does not meet the SMART criteria is not effective. On the other hand when we develop the strategic plan with objectives that are specific enough, measurable, achievable, relevant and time-bound, there might be a higher chance of success than a plan without the strategic objectives.

Can you provide an example of a strategic objective that meets the SMART criteria? Thanks!

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