Question: The basic objective of sales prospecting is to: a . generate a database of sales prospects. b . make the sales process more enjoyable. c

The basic objective of sales prospecting is to:
a. generate a database of sales prospects.
b. make the sales process more enjoyable.
c. ensure that salespeople are not demotivated by rejections.
d. establish a regular daily schedule for conducting prospecting activities.
e. understand the strengths and weaknesses of competitors in a particular industr
The basic objective of sales prospecting is to: a. generate a

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