Question: The basic purpose of calculating competitive strength scores for each of a diversified company's business units is to use the competitive strength scores as a

The basic purpose of calculating competitive strength scores for each of a diversified company's business units is to use the competitive strength scores as a basis for ranking

ranking the size of each business unit's competitive advantage from biggest to smallest.

ranking the business units from best to worst in terms of potential for cost reduction and profit margin improvement. ranking the company's business units from best to worst in terms of their potential for attractive profitability. ranking each business unit's strategy from best to worst.

the company's business units from competitively strongest to competitively weakest, learn which business units are strong, average, or weak market contenders in their respective industries, and size up the competitive strength of all the business units as a group.

The basic purpose of calculating competitive strength scores for each of

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