The beauty industry usually features youthful and physically attractive models in their advertisements and associates their...

 

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The beauty industry usually features youthful and physically attractive models in their advertisements and associates their products or messages with the models. Why do advertisers use attractive models? Do they positively influence consumers' attitudes and behaviors? If so, how? Discuss with examples. What are the downsides of using physically attractive models in advertising? Discuss with examples. Suppose you are a marketer for a beauty product company. What would be your advertising approach to addressing issues associated with the use of physically attractive models in ads? What advertising appeals (e.g., beauty appeal, sex appeal, emotional appeal) and message source (e.g., spokesperson, celebrity, expert, customers, owner, employees) do you use to promote your beauty products? The beauty industry usually features youthful and physically attractive models in their advertisements and associates their products or messages with the models. Why do advertisers use attractive models? Do they positively influence consumers' attitudes and behaviors? If so, how? Discuss with examples. What are the downsides of using physically attractive models in advertising? Discuss with examples. Suppose you are a marketer for a beauty product company. What would be your advertising approach to addressing issues associated with the use of physically attractive models in ads? What advertising appeals (e.g., beauty appeal, sex appeal, emotional appeal) and message source (e.g., spokesperson, celebrity, expert, customers, owner, employees) do you use to promote your beauty products?

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