The belief that a corporate division with higher sales ought to be allocated more of the company's

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Question:

The belief that a corporate division with higher sales ought to be allocated more of the company's advertising costs because it must have derived more benefit from the expenditures than a division with lower sales, is an example of which criteria for cost allocation decisions?

A) ability to bear

B) benefits expended

C) causality

D) fairness and equity

E) benefit received