The blue ocean strategy is a business framework that emphasizes the creation of new, untapped markets or "blue oceans" rather than competing in overcrowded, existing markets or "red oceans". The term "blue ocean" refers to a market space where there is little or no competition, allowing for the creation of new demand and new value.

To achieve a blue ocean, companies must identify and break away from existing industry norms and conventions, creating new customer needs and value propositions. This often involves rethinking the boundaries of an industry, leveraging emerging technologies, and pursuing innovative business models.

After reading the attached HBR article and doing your own research explain:

How does this Blues Ocean framework fit into Playing to Win methodology, and in which step of the Strategy Map you can use the Blue Ocean mindset (200-300 words)?