Question: The case study associated for these questions are: https://lmscontent.embanet.com/NEU/MGSC6204/Files/BNY_Case.pdf 1) Given your overall sense of BNY Mellon as a business, how would you categorize the
The case study associated for these questions are: https://lmscontent.embanet.com/NEU/MGSC6204/Files/BNY_Case.pdf
1) Given your overall sense of BNY Mellon as a business, how would you categorize the primary business focus of BNY Mellon Wealth Management in terms of the MIS Integrative Framework (i.e. is BNY Mellon's business drive: operational excellence, product leadership, or customer intimacy)? And why do you make this choice?a.Your choice:
b. Reasoning:
i.
ii.
iii.
iv.
2) As the enterprise Chief Information Officer (CIO), Suresh Kumar led the charge in constructing an information services utility within BNY Mellon. What were the main accomplishments of this initiatives and how did these actions improve BNY Mellon's competitive position? Be sure to emphasize the Cloud-based elements of these new strategies.
3) In what ways do data analytics inform both customer servicing and the effectiveness of banking services development and delivery?
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