The cash$-$to$-$cash cycle $(C-C-C)$ is critical in determining:

The supply chain financing needs of the company.

How much a company can spend in setting up its manufacturing and distribution facilities.

The amount a company can spend on its supply chain workforce

The number of days between when a company invoices customers for a product to the time when the company receives the payment from the customers for the product.

The time between when a company funds the development of a new product to the tie when the new product is ready for market introduction.