The CEO at Success College Australia is concerned that the marketing communications just aren't hitting the required targets, he believes that the website could be much better and that the Marketing Plan is outdated. The CEO has asked you, as the Marketing Officer, to conduct some research on known issues in the marketing communication industry and recommend new integrated marketing communication strategies for the coming year's marketing plan. 

Success College Australia's business plan refers to increasing international students by 1.2% in the following year and the Marketing department's operational plan refers to increasing the skill set of the marketing team to deal with the increasing technologies demand. Success College Australia is currently using the following marketing communications strategies - web site (with SEO), Facebook and Google Adwords.

You are required to present your proposed strategies to the CEO (your assessor) in a brief meeting.

1.    Develop your ideas for new integrated marketing communication strategies.

§  Review the Success College Australia's marketing plan provided by your assessor.

§  Research the current issues facing the marketing communications industry and possible solutions. 

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Answer rating: 100% (QA)

Mr CEO based on the information provided and my research into current marketing issues here are some ... View the full answer