Vision Critical helps companies use social media in their marketing research.   It develops "Insight Panels" of consumers from a company's target group and regularly asks for their feedback online. 

Vision Critical is using social media to conduct marketing research that is :  

A.    Monitoring competitors and their activities.

B.    Tracking innovation trends in the marketplace. 

C.    Broadening its scope by listening to customers.

D.    Engaging customers who are the "loudest"

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