Question: The channel strategy demonstrated that when Black & Decker sells its tools in the consumer market under the Black & Decker name and basically the
The channel strategy demonstrated that when Black & Decker sells its tools in the consumer market under the Black & Decker name and basically the same tools to the business market using the Dewalt brand name. Black & Decker is using
a
strategic channel alliance
b
vertical integration
c
multiproduct distribution
d
dual distribution
e
cooperative distribution
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