Question: The channel strategy demonstrated that when Black & Decker sells its tools in the consumer market under the Black & Decker name and basically the

The channel strategy demonstrated that when Black & Decker sells its tools in the consumer market under the Black & Decker name and basically the same tools to the business market using the Dewalt brand name. Black & Decker is using _________.
a.
strategic channel alliance
b.
vertical integration
c.
multi-product distribution
d.
dual distribution
e.
cooperative distribution

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