The channel strategy demonstrated when Hallmark sells its Hallmark brand greeting cards through Hallmark stores and...

 

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The channel strategy demonstrated when Hallmark sells its Hallmark brand greeting cards through Hallmark stores and its Ambassador brand of cards through discount and drugstore chains is called: parallel distribution. dual distribution. strategic channel alliance. single-channel distribution. QUESTION 6 The retail price of DVD players has decreased from $900 to less than $100 over several years. This is due in large part to odd-even pricing. experience curve pricing. prestige pricing. skimming pricing. The channel strategy demonstrated when Hallmark sells its Hallmark brand greeting cards through Hallmark stores and its Ambassador brand of cards through discount and drugstore chains is called: parallel distribution. dual distribution. strategic channel alliance. single-channel distribution. QUESTION 6 The retail price of DVD players has decreased from $900 to less than $100 over several years. This is due in large part to odd-even pricing. experience curve pricing. prestige pricing. skimming pricing.

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Answer 1 Dual Distribution Explanation The channel strategy demons... View the full answer