Question: The chief difference between a broad differentiation strategy and a focused differentiation strategy is the degree to which the product is differentiated from the product

The chief difference between a broad differentiation strategy and a focused differentiation strategy is the degree to which the product is differentiated from the product offerings of rivals--a broad differentiation strategy emphasizes capturing the differentiation benefits of a large number of value drivers whereas a focused differentiation strategy concentrates on capturing the differentiation benefits of just one or two (occasionally as many as three) value drivers. the size of the buyer group that a com

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