The chief difference between a broad differentiation strategy and a focused differentiation strategy is

the number of upscale attributes incorporated into the product offering$-$a broad differentiation strategy entails having a bigger number of upscale attributes than does a focused differentiation strategy.

the type of value chain being used to achieve a differentiation$-$based competitive advantage$-$a broad differentiation strategy requires a more complex and sophisticated value chain than does a focused differentiation strategy.

the size of the buyer group that a company is trying to appeal to$--$a broad differentiation strategy is aimed at many buyer groups and market segments and a focused differentiation strategy is aimed at appealing to the urique preferences and needs of a narrow, well$-$defined group of buyers or market segment.

the degree to which the product is differentiated from the product offerings of rivals$--$a broad differentiation strategy emphasizes capturing the differentistion benefits of a large number of value drivers whereas a focused differentiation strategy concentrates on capturing the differentiation benefits of just one or two $[$occasionally as mamy as three$]$ value drivers.

the number of differentiating atributes incorporaled into the product offering$--$a broad differentiation strategy entails having mary cifferentiating features and attributes while a focused differentiation strategy is conceritrated on just a few differentiating features and attributes.