The chief difference between a broad differentiation strategy and a focused differentiation strategy is the size of the buyer group (or number of market segments) that a company is trying to appeal to. the breadth of the company's product line-a broad differentiation strategy involves offering buyers a fairly wide selection (to attract a broad range of buyers) whereas a focused differentiation strategy entails a very limited selection. the number of value drivers that a company is using to achieve differentiation. the size of the geographic target market that a company serves--the geographic target of a broad differentiation strategy is usually national or global whereas a focused differentiation strategy is aimed at serving buyers in only a local or regional market area. the number of attributes incorporated into the product offering-a broad differentiation strategy involves a greater number of attributes and features so as to broaden the appeal of the company's product offering to more buyer groups and thereby secure a bigger volume of The chief difference between a broad differentiation strategy and a focused differentiation strategy is the size of the buyer group (or number of market segments) that a company is trying to appeal to. the breadth of the company's product line-a broad differentiation strategy involves offering buyers a fairly wide selection (to attract a broad range of buyers) whereas a focused differentiation strategy entails a very limited selection. the number of value drivers that a company is using to achieve differentiation. the size of the geographic target market that a company serves--the geographic target of a broad differentiation strategy is usually national or global whereas a focused differentiation strategy is aimed at serving buyers in only a local or regional market area. the number of attributes incorporated into the product offering-a broad differentiation strategy involves a greater number of attributes and features so as to broaden the appeal of the company's product offering to more buyer groups and thereby secure a bigger volume of