Question: The chief difference between a think - global, act - global and a think - global, act - local approach to crafting a global strategy
The chief difference between a thinkglobal, actglobal and a thinkglobal, actlocal approach to crafting a global strategy is that
Multiple Choice
a thinkglobal, actlocal approach involves considerably less adherence to utilizing the same capabilities, distribution channels, and marketing approaches worldwide.
a thinkglobal, actlocal approach involves charging much different prices in the various country markets where the company competes.
local managers are given more latitude in adapting the global strategy approach as may be needed to accommodate local buyer preferences and be responsive to local market and competitive conditions.
a thinkglobal, actlocal approach involves much less adherence to using the same basic competitive strategy theme lowcost differentiation, bestcost or focused in all country markets.
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