The communication process has many elements including the source $($sender$),$ the receiver, the message, the media $($medium$),$ encoding, decoding, noise, and feedback.

Assume you work for the company called Take$-$A$-$Ride, a company that offers short$-$term bike rentals. You are adding a $30-$second television commercial that will run on the local NBC$,$ CBS$,$ and ABC networks during morning programming to your integrated marketing communication plan. Keep this $30-$second commercial in mind as you identify the source, encoding, decoding, noise, and feedback.

Match each description to the correct element of the communication model

Take$-$A$-$Ride bike$-$share company

Take$-$A$-$Ride hires and ad agency to create the commercial using words, sounds, and images.

While watching the Friday morning newscast, Sue spills her coffee all over her laptop. She runs to the kitchen to grab a towel, and in the process she misses the last $15$ seconds of the Take$-$A$-$Ride commercial.

After viewing part of the commercial, Sue understands that short$-$term bike rentals are now available in many places where she lives.

After the commercial runs for a week, website traffic to the local Take$-$A$-$Ride page increases by $100\%$

A$.$ Noise

B$.$ Encoding

C$.$ Feedback

D$.$ Source

E$.$ Decoding