Question: The communication process has many elements including the source (sender), the receiver, the message, the media (medium), encoding, decoding, noise, and feedback. Assume that you

The communication process has many elements including the source (sender), the receiver, the message, the media (medium), encoding, decoding, noise, and feedback. Assume that you add a 30-second television commercial that will run on the local NBC, CBS, and ABC networks during morning programming to your integrated marketing communication plan. Keep this 30-second commercial in mind as you identify the source, encoding, decoding, noise, and feedback. Drag each description and drop it on the correct element of the communication model. When you have classified all the descriptions, click Submit.

Take-A-Ride bike-share company

Take-A-Ride hires an ad agency to create the commercial using words, sounds, and images.

While watching the Friday morning newscast, Sue spills her coffee all over her laptop. She runs to the kitchen to grab a towel, and in the process she misses the last 15 seconds of the Take-A-Ride commercial.

After viewing part of the commercial, Sue understands that short-term bike rentals are now available in many Charleston locations.

After the commercial runs for a week, website traffic to the Charleston Take-A-Ride page increases by 100%.

Source Droppable

Source DroppableSource

Encoding Droppable

Encoding DroppableEncoding

Noise Droppable

Noise DroppableNoise

Decoding Droppable

Decoding DroppableDecoding

Feedback Droppable

Feedback DroppableFeedback

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Communication Model MY PROGRESS-58% Mentoring Moment: The Communication Process The communication process has many elements including the source (sender), the receiver, the message, the media...

The communication process has many elements including the source ( sender ) , the receiver, the message, the media ( medium ) , encoding, decoding, noise, and feedback. Assume you work for the...

Mentoring Moment: The Communication Process The communication process has many elements including the source ( sender ) , the receiver, the message, the media ( medium ) , encoding, decoding, noise,...

( C ) Mentoring Moment: The Communication Process The communication process has many elements including the source ( sender ) , the receiver, the message, the media ( medium ) , encoding, decoding,...

The communication process has many elements including the source ( sender ) , the receiver, the message, the media ( medium ) , encoding, decoding, noise, and feedback. Assume that you add a 3 0 -...

This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work's original creator or licensee. 1...

please re-write this answer by pharaphrasig without copy and paste .... Communications is a continuous process which mainly involves three elements viz. sender, message, and receiver. The elements...

Some slides to give you an idea about it. Question choice 1 Nokia is expected to launch a new smartphone in 2021 in several Middle Eastern markets. A major aspect of its marketing budget will be...

These are marketing questions please help, I will rate. 1. Describe a recent promotion experience (as seen on television, mail, radio, Internet, sales person, outdoor/ signage, prints, etc.) and...

Question 1 (2 points) _____ is a physiological measure of pretesting finished commercials in which viewers are asked to view an ad while a sensor aims a beam of infrared light at the eye. Question 1...

Do you consider being an unauthorized immigrant a form of workplace diversity? How is it similar to and different from other kinds of workplace diversity discussed in this chapter?

Why is the concept of enlightened self-interest important in economics?

Harvey and Johanna are retired US citizens living on a fixed pension. They discover that, with the same amount of retirement income, they could live much better if they were to move to Central...

The following materials standards have been established for a particular raw material used in the company's sole product: Standard quantity per unit of output .......... 0.1 kg Standard price...